Introduction to Ads Manager

Use this lesson to:

• Identify your admin, advertiser or analyst before creating an ad campaign.
• Understand how to create a new Facebook ad

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About Ads Manager:

There are a few different ways that you can create ads in Ads Manager, depending on your business goals.

• Guided Creation : If you're new to Facebook advertising, you can start with guided creation which will help you to select an ad objective at the campaign level, specify delivery preferences at the ad set level and input creative at the ad level.

• Quick Creation: More experienced Facebook advertisers can use quick creation to rapidly develop templates that can be populated later with ad objectives, ad set details and ad creative.

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Assign Page roles

Before you start delivering ads on Facebook, determine which Page roles to assign yourself and your teammates. There are three roles for people who work in Ads Manager: admin, advertiser and analyst.

1. Admins: Page admins can manage all aspects of Facebook ads.
2. Advertiser: The advertiser role is for people whose primary job is to create and edit ads. 
3. Analyst: The analyst role is for people whose primary job is to measure ad performance.